The Custom Fine Jewelry Experience with Pretty at Sam: Why Our Clients Choose Us
A Trusted Name in Custom Fine Jewelry
At Pretty at Sam, we believe that jewelry should be as meaningful as it is beautiful. Since 2018, we’ve proudly served the Los Angeles Koreatown community with over 1,000 custom fine jewelry projects, offering a uniquely personal and transparent experience for every client.
Whether you’re creating a bespoke engagement ring or redesigning a family heirloom, our process is built to prioritize trust, craftsmanship, and value—without compromise.
In-House Craftsmanship, No Outsourcing
We are a true one-stop studio. Every piece is designed, cast, set, and finished entirely in-house, allowing us to maintain full control over quality, timelines, and pricing.
Our step-by-step production timeline ensures both efficiency and excellence:
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CAD Design: 1–2 business days
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Wax Model & Casting: 1–2 business days
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Stone Setting, Cleaning & Polishing: 1–2 business days
Typical production time: approximately 6 business days, not including stone sourcing.
Unlike many large retailers or online platforms, there are no third-party markups or delays—we oversee every detail ourselves.
Ethically Sourced Stones, Personally Selected
We partner only with reputable vendors to ensure all stones are ethically sourced and meet our standards of quality and transparency.
Our side stones (such as VS1+ clarity lab-grown diamonds) are typically pre-stocked and ready for setting. For center stones, such as sapphires or other precious gems, we provide tailored sourcing services to meet your exact color, size, and cut preferences.
While stone allocation can take up to 2 weeks, we often secure them sooner—depending on availability in the global market.
Transparent Pricing You Can Trust
One of our core values is price transparency. While many luxury jewelry brands offer flat pricing without much explanation, we take pride in offering clients a detailed cost breakdown.
A typical estimate will outline each component of the process, including:
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CAD design & digital rendering
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Wax model & casting labor
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Metal cost (based on daily gold market rates)
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Gemstone sourcing and quality
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Stone setting, cleaning & final polish
This approach allows our clients to clearly see where every dollar goes. There are no hidden fees, and no vague “design charges” — just honest, itemized pricing based on market research and ethical sourcing.
Why Clients Continue to Choose Pretty at Sam
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Over 1,000+ custom projects successfully completed
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Based in Koreatown, Los Angeles, proudly serving the local community
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Locally owned and operated with a family-first approach
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In-house manufacturing from start to finish
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Transparent, itemized estimates with no unnecessary markups
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Personal consultation and communication throughout your project
We don't just make jewelry — we build long-lasting relationships. Our mission is to offer meaningful pieces with craftsmanship you can see, and honesty you can feel.
Confidentiality Notice
All quotes and pricing structures discussed with clients are confidential and intended solely for internal use. Unauthorized reproduction or distribution of pricing information may result in legal consequences.
Let’s create your vision — together.
To begin your custom piece, visit our Koreatown location or contact us directly for a one-on-one consultation. We look forward to crafting something truly timeless, just for you.
Our Creation
