About Us

Welcome to our website! We are a retail business that has been serving customers since 1998. Our journey began in Korea, where we gained valuable knowledge and experience in the retail industry. Over time, we made the move to the United States, starting in Illinois and eventually settling in California, specifically Los Angeles.

Our dream has always been to establish a successful retail business here in the US, leveraging our expertise from Korea. With a focus on targeting niche markets, we decided to specialize in selling Korean products. We firmly believe that Korean products offer superior quality compared to many competitors who prioritize cheap and short-lived alternatives.

In our pursuit of excellence, we have cultivated strong relationships with manufacturers back home in Korea. This allows us to continually raise the standards of product quality and offer you nothing but the best. Recently, we made the decision to relocate to California with hopes of finding even better manufacturers. However, instead of just operating online, we found ourselves opening a physical store right at the heart of Koreatown in Los Angeles.

Our store specializes in imported dainty daily jewelry and accessories that reflect the latest trends from Korea. We take pride in curating a collection that combines style and durability - items that not only look great but also stand the test of time.

While our roots lie in offline retailing, we understand the importance of embracing online shopping as well. That's why we launched our online store almost immediately after opening our physical location. With over 200 different products available both offline and online, you have the convenience of visiting us personally or browsing through our offerings from anywhere using your mobile device.

As a family-owned business led by my wife Sam as its founder, we are committed to providing you with exceptional service every step of the way. We work tirelessly to meet your needs and ensure your satisfaction.

Thank you for visiting us! Whether it's online or offline shopping experience you seek for high-quality Korean jewelry and accessories - rest assured that we are here to serve you with utmost dedication.